Founder & CEO

Holder of an MBA in Finance from Al Akhawayn University in Ifrane (Morocco) and a Bachelor's degree in Finance from the University of Florida (United States), Younes ESSASSI began his career in investment banking as a portfolio manager.
He founded, nearly 20 years ago, his own company specialized in high-end residential development. Under his leadership, the company has delivered more than 1500 units and generated revenues exceeding 800 million dollars, consolidating its position as a major player in the sector.
In parallel, Younes ESSASSI is also active in the education, retail and construction sectors, bringing a diversified entrepreneurial vision and solid strategic expertise to each of his projects.

Deputy General Manager

Holder of a Bachelor's degree in Finance obtained in 2012 from Al Akhawayn University in Ifrane, Taha ESSASSI joined Anfa Realties the same year as Construction Manager.
In 2015, he was appointed Operations and Quality Manager, a key position in which he supervises construction sites, coordinates various stakeholders and ensures strict compliance with quality standards and delivery deadlines.
With his technical expertise and operational vision, Taha ESSASSI was promoted in 2019 to the position of Technical Director of the group. In 2025, he was appointed Deputy General Manager of Anfa Realties, consolidating his strategic commitment to the group's development.

Executive Director

Meriem FASSIHI holds a degree in Marketing from Al Akhawayn University in Ifrane. She began her career at Saham Distribution, one of the largest distribution groups in Morocco, where she held the position of Purchasing Manager from 2006 to 2009.
She then turned to the fashion sector by joining the "Marwa" brand as Product Manager, strengthening her expertise in product development and brand management.
In 2011, Meriem FASSIHI joined Anfa Realties where she took charge of communication and sales. From 2020, she also piloted the development of the group's retail activity, playing a central role in the commercialization of Aeria Mall, a major shopping center inaugurated in 2023.
With her rich background and strategic commitment, Meriem Fassihi was appointed Executive Director of Anfa Realties in 2024.

Performance and Corporate Director

A graduate of Al Akhawayn University, Mehdi has solid experience in the retail sector.
He began his career in the telecommunications industry with two global leaders, Nokia (7 years) and Samsung (5 years), where he developed extensive skills in management and organization.
With this expertise, he was then spotted by the Swedish group Daniel Wellington, which entrusted him with the mission of establishing the brand in Morocco, exploring new distribution channels, particularly e-commerce.
After an enriching experience in mass distribution at EMID, a reference player in Morocco, Mehdi joined the Anfa Realties group as Retail Development Director. He now holds the position of Performance & Corporate Director of the group.

Administrative and Financial Director

Sanae Filali Mouatassem, holder of a Master's degree in Finance, Audit and Accounting from ISCAE, began her professional career in an audit firm, where she gained valuable experience.
She then evolved for 15 years within the large real estate group ONAPAR-AMETYS, subsidiary of the Al MADA group, before occupying the position of Administrative and Financial Director (CFO) within the REALITES MAROC group, two years ago. She joined the Anfa Realties group to share her expertise and continue her development in a dynamic and stimulating environment.

Commercial Director Marrakech

Holder of a Master's degree in International Trade from the École Supérieure de Gestion in Paris, Sanâa Al ANDALOUSSI has more than twenty years of experience in the retail sector, particularly in the development and management of international franchises in Morocco.
She began her career in logistics at Dow Chemicals, before joining the Saham Distribution group as Business Unit Director of the Retail Division. She then joined Nesk Investment, with the mission of developing the international ready-to-wear brand Mango in the Moroccan and Algerian markets.
With her background, she joined Anfa Realties in 2018 as Retail Director, where she took part in the strategic development of shopping centers.
In 2025, Sanâa Al ANDALOUSSI was appointed Commercial Director of the Les Villas d'Anfa Marrakech project, bringing her vision of premium retail and her expertise in the luxury residential market.

Commercial Director

Holder of a Global Executive MBA from Toulouse Business School and a Master's degree in International Trade from the École Supérieure Internationale de Gestion, Redouane Filali has more than 16 years of experience in sales, commercial management and development of high-end real estate projects in Morocco.
He has distinguished himself by his ability to structure and coach high-performing teams, design and deploy effective commercial strategies, optimize project profitability, negotiate and master closing while placing customer satisfaction at the heart of his priorities.
Thanks to his strategic vision and operational know-how, he actively contributes to the growth and success of large-scale projects in high-end real estate.

Technical Director

Anfa Realties presents Samir Jeddoub, new Technical Director of the group.
Holder of a Master's degree in Civil Engineering and Building from the Faculty of Sciences and Techniques, Samir has over time accumulated expertise in the building field. He began his career at TGCC, a national leader in real estate construction in Morocco. He has successfully maintained rigorous monitoring in budget management, delivery deadlines, quality and construction processes on numerous real estate projects (schools, towers, shopping centers, buildings and villas...) After 8 years of experience at TGCC, Samir Jeddoub joined the ANFA REALTIES group as Technical Director.

Marketing and Communication Director

A graduate in Communication from Al Akhawayn University in Ifrane, Amine BENNANI also completed an International Business Foundation Degree at the University of Surrey, England.
With more than 15 years of experience in various communication agencies, he joined Anfa Realties in 2019, bringing with him solid expertise in strategic communication as well as online and offline marketing.
At 36, Amine Bennani is one of the pillars of the Anfa Realties Group, which he aspires to propel to privileged positions in the real estate sector.

Marketing Manager

Hajar ESSASSI holds a Master's degree in Marketing from Regent's University in London as well as a Bachelor's degree in Marketing from Al Akhawayn University in Ifrane, Morocco.
She began her career in London at Regent's Capital Partners, an investment fund, where she held the position of project manager. There she participated in investments in various projects, mainly in real estate and education, in London and New York.
Subsequently, she settled in Dubai and joined the digital communication agency Buzzman - elected best international agency in 2011 - where she took charge of social media management.
In 2018, Hajar ESSASSI joined Anfa Realties as Marketing & Communication Manager, leveraging her international experience to strengthen the group's brand strategy.